Loveamme pre-launch
Sourcing (Havent decided)
Event brief for Loveamme Pre-launchEvent date: 27 Feb Objectives -       Brand and product introduction-       Build consumer awareness through digital platform and word-of-mouth-       Educate about customisable breast pump and the secondary product lines-       Gather qualitative feedback and comments from young moms-       Gaining traction on the social media and websitesEvent Details Attendees: -       Total 40 pax-       20 pax are influencers (and + 1s)-       GOS attendees: TBC Budget: -       $3000Theme: -       Guests’ Customisable experience Product Details -       Product Hero: Breast pump -- Tailor Made Pro and Made to Travel (with customisable Breast Shield, T-joint, Base)-       USP: The world’s first customisable breast pump for both Tailor Made pro and Made to Travel (primary message)Other product line up:-      UV steriliser-      Love Cook Pro-      Love Cook Mate-      Consumables (Travel Cutlery, Breast Milk Storage Bags, Lovesaver,4x and 8x Freezer Tray)Event Objectives -       Brand introduction to public through social media channels-      Create awareness of the brands and hero products (breastpump)-      Gain traction digital presence through hashtags and User Generated Content-       Introduction of the First Customisable Breast Pump System in the market-       Gather feedback from consumers-       To introduce community of mums that support and help each other in breast feeding journey – sharing knowledge in breastfeedingTarget Market-      Soon-to-be lactating mom, everyday moms with different breastfeeding challenge.Setting -      Modern and cozy setting.-      Layout should allow each individual to try and see the product up-close during demo.-      Seating can be in smaller groups to ensure everyone could focus on the products-      Décor needs to be instagram-worthy, yet allowing the product to be the main attention.-      Pay attention on lighting for better quality videos and photos.2 options:1.     Either demo is portable, use projector (the purpose is to ensure everyone can focus onthe product, get hands on)2.     Engagement with influencers will be rotated in smaller groups rather than 1 big crowd. User Experience and activities (not in order) -      Product introduction-      Live session – on certain program (e.g sharing session)-       Sharing session-       Each user needs to have at least hands on trial by the end of the event-       Q&A session / Kahoot-       Photo taking session-      LunchStar factor of the event-       Emphasise on the concept “Loveamme is our way of helping mums supporting and helping each other”-       #hashtag needs to be communicated clearly, for public to find out more about the event-      Focuson personalisation of the product and incorporate the personalisation to the event as much as possible-       Environment and details need to appealing to encourage influencers to take IG story/photos of the event right away-      Games (Kahoot or others) with 3 winners-      Build Loveamme community through1. LoveAmmeOfficial@Facebook2. Loveamme.official@instagram3. Join our community through by email Welcome@loveamme.comProduct display reference -      Main hero is still the customisable breast pump, but we need to introduce the whole range to the inviteesPossible seating layout for invitees-      Seating arrangement is important in engaging the invitees and get their attention to the whole event. This is just example, you can propose others.  -      Media Bag or ribbon box (Black Purpple Ribbon)x20pax-      5 media bag item (2 loveameme products)loveamme daily,pen-      Layout for more engament-      Budget $3000-      Display place-      Photobooth
© Heluofan Technology, Inc. 晋ICP备17012002号
© Heluofan Technology, Inc. 晋ICP备17012002号